Businesses need smart tools to manage their core operations and digital presence in order to stay competitive with the competitors. However, to keep things in mind, you will have to know the market trends to further use them within your plans and come up with great solutions that make the entire journey amazing and fulfilling.
An app development company has worked on different types of apps like, digital marketing apps, and other types to accommodate the clients, and make their entire journey amazing, because they could get the marketing features embedded within the app – in a single click away!
In this blog, we are going to learn about the key features that should be present within the digital marketing application along with the tech-stack that is required for it.
Are you excited to explore it with us? Let’s get started then!!
Building Your Marketing App With Trango Tech In Dubai
Trango Tech is a leading mobile app development company in Dubai with expertise in app designing, development and other core operations making the entire journey for the customers amazing. They can not just get the app developed by them but instead they have a team of professional marketers to market the app after being completed and deployed on the App Stores for future usage.
Trango Tech has developed 50+ applications over the past few years, and even the clients are now acknowledging them by their name only and getting the projects to them just because they know they are going to get the BEST in return of time and money invested.
You can always look up the portfolio available on Trango Tech’s website, and see how they’ve worked so far for their prestigious clients since their inception.
Why Do You Need To Build A Digital Marketing Application?
There are certain reasons involved that will make you learn why a digital marketing app is necessary; especially in today’s world, where every other day, someone is coming up with a great app idea, they would definitely require someone to build a digital marketing app considering all the marketing tactics.
Some of the active use cases include:
- A startup would require marketing apps to monitor all the core activities in a holistic way through a single dashboard.
- A digital marketing agency with multiple clients and wish to manage them through a dashboard for better consideration.
- A known brand wanting deeper insights into the marketing app, boosting the engagement levels.
- A brand that is looking for more detailed insights into the marketing modules.
Core Features for Digital Marketing App
After the US, gulf countries specially UAE are considering the best app development companies in UAE, making the best digital solution that expedite the marketing processes, bringing in more optimal results.
For your ease, we will discuss the core features for digital marketing app here;
1. User Management
There are different users who are registered for the digital marketing application like the customers who are going to use the app, also the admin who will monitor all the core activities. HubSpot is a live example of such an application as it has a clean and simple dashboard with all the core activities like blogs being posted, the number of likes, shares and everything under one platform.
2. Campaign Management
When you are using a digital marketing app, you will definitely want to monitor the campaigns to see how your strategies and live campaigns are performing and if at any point you find the need of turning it down, you can do it instantly.
Hence, the app should enable the marketers to edit, add, or even start the marketing campaign to boost the results for a better viability.
The budget setting and channel selection like if you are planning to post the campaign for Google, Facebook or anything should also be made available.
3. Multi-Channel Integration
This term might be different to you, but we are here to make it easier and quicker to learn.
Email marketing that could be done through the emails whereas, multi channel integration like, Facebook, Instagram, WhatsApp, TikTok or YouTube because your active users can be anywhere and you need to capture them all.
4. Content Management
Everything you post on social media or even on the website comes beneath the category of content, and indeed you would require someone to manage the content, and companies offering app development services would add content management features within the digital marketing app to enable the marketers to manage and take complete control of it.
AI generated content assessment and uploading of the media like images, blogs and other things on the website or even social media.
5. Analytics and Reporting Management
Once you have posted everything and even made up the campaigns live, you would require someone to see the analytics and doing it manually is hell of a task.
However, with a proficient digital marketing app, you can get a real time campaign performance dashboard where you may get all the insights which will save up a lot of time. Moreover, with ROI tracking, CPC and CPA metrics and custom report generation plus expert of the files in format like PDF and Excel.
6. Automation and Scheduling
The automated and scheduling feature within the app comes with auto-posting to the social media platforms hence you don’t have to do it manually.
The email campaign triggers like an abandoned cart or any new sign ups on Ebooks form, or website direct contact us form.
You may also get details about drip campaigns through the marketing application.
7. Push Notifications
Lastly, the digital marketing app also comes with a notification feature that enables the customers with what’s happening and what needs instant attention.
It’s really important to keep the marketers informed about all the running ads, campaigns or anything crucial that has been happening within the platforms.
Tech Stack Necessary For A Digital Marketing App
For frontend you would require React.js, Vue.js, Next.js, and Tailwind CSS for design. Whereas, React Native for iOS and Android development. And if you want to save up time? Flutter for cross platform app development.
Node.js with Express or NestJS for backend development. PostgreSQL (relational DB for campaign/user data).
Firebase Auth or Auth0 and JWT for session management. Google Ads API and Meta Marketing API (for Facebook/Instagram).
Don’t forget that mobile app maintenance and support services also enable change that could be acquired by the customers while using the digital marketing app because at any time, they might feel like they are missing out something or facing difficulty using any feature or processing any data.
Wrapping Up
And this is it for the day. We hope you enjoyed reading about the amazing features that should be present within the digital marketing app. Almost all the marketers are now using such apps for making their work less hectic and managing everything through a single dashboard.
We tried to cover up the technology stack as well so if you think we have missed anything within the blog then feel free to let us know. We would love to hear it back from you.
