In the age of digital attention, content publishers can no longer afford to stay static. From independent digital magazines and news networks to large-scale media syndicates, the next phase of audience growth hinges on going beyond the website and onto the screen. That’s where OTT app development services come into play.
At Oxagile, we empower publishers and media brands to deliver curated, binge-worthy experiences directly to their audiences through custom OTT apps—designed to inform, entertain, and monetize at scale.
Start your OTT journey with Oxagile
Publishers Are Becoming Platforms—It’s Time to Own the Stream
Traditional web-based publishing alone won’t cut it. With more than 60% of global users now consuming long-form and news content via smart TVs and mobile apps, the move to OTT is not just an innovation—it’s a necessity.
We build tailored OTT solutions for:
- Online newsrooms and media publishers
- Entertainment, documentary, and lifestyle content creators
- Educational content platforms and e-learning ventures
- Faith-based and niche-interest video brands
- Audio-visual podcasts and hybrid text-video publications
Oxagile’s Publisher-Centric OTT Development Philosophy
While most OTT vendors focus on tech specs, we start with your audience. Our approach helps digital publishers build apps that are:
- Lightweight and easy to navigate, for intuitive content discovery
- Content-first, showcasing video and text formats in hybrid feeds
- Multi-device ready, including support for mobile, smart TVs, tablets, and consoles
- Monetization-ready, through AVOD, SVOD, sponsorships, or branded content
- Fully integrated, with your CMS, CRM, and analytics tools
Our agile development process ensures you get a tailored OTT product—on time, on brand, and on strategy.
Interactive, Personalized, and Always-On Content Experiences
Unlike static portals, OTT platforms give your content personality. Our developers embed features that drive deeper audience loyalty and real-time engagement:
- Dynamic playlists curated by behavior and time of day
- “Watch Later,” bookmarks, and viewing history
- Real-time alerts for breaking content or live sessions
- Interactive polls and comment features
- Push notifications for content drops and episode releases
- Cross-device resume capabilities
Turn casual readers into loyal viewers—and then into subscribers.
Monetization That Works for Publishers
We enable multiple revenue streams with flexible monetization options that match your editorial and business models:
- Subscription models (SVOD) with tiered access
- Free content with ad support (AVOD + FAST)
- One-off video or series rentals (TVOD)
- Branded content channels and partner integrations
- Contextual and personalized ad insertion via SSAI or CSAI
- Integrated donation and patronage features for independent media
Plus, our advanced analytics layer helps you track what’s working—from engagement to conversions.
Built for the Way Publishers Work
Whether you’re a lean media startup or a legacy publisher going digital-first, Oxagile’s OTT app development services fit right into your content workflows:
- Seamless integration with existing CMS and MAM platforms
- Automated video ingest and categorization
- Editable UI themes for fast rebranding
- Modular architecture for future content formats (like 360°, AR/VR, live blogging)
- Multi-language and closed captioning support
- Easy syndication to social, partner, or owned channels
We bring the tools to elevate your content, not complicate your operations.
Partner with a Video-First Team That Gets Publishing
Our roots are in online video—but our heart is in storytelling. With experience across live streaming, OTT, and AdTech, Oxagile is the perfect technology partner for publishers ready to move from page to platform.
From Vodafone and Discovery to niche news brands and education networks, our team has powered 30+ platforms globally—and we’re just getting started.
