Rethinking Attribution: How AdTech Development Unlocks True Cross-Channel Visibility
In today’s fragmented media landscape, marketers face a hard truth: delivering ads across platforms is easy. Measuring their true impact? That’s the real challenge. The lack of unified, accurate, and real-time attribution is costing brands millions—and that’s precisely where adtech development steps in to rewrite the narrative. At Oxagile, we believe custom-built AdTech platforms must not only […]
Leveraging Influencer Collaborations to Boost Guest Posting Impact
Introduction Guest posting is a proven digital marketing strategy. It helps build backlinks, expand brand authority, and drive organic traffic. But in a competitive content landscape, guest posts alone aren’t enough. That’s where influencer collaborations come in. Combining influencer power with guest posting can significantly boost reach, credibility, and SEO value. In this article, we’ll […]